TL;DR
The Guangzhou Sex Culture Expo 2025 (Oct 31–Nov 2) at the Nan Fung International Convention & Exhibition Center brings together adult-toy brands, sexual-wellness tech, dolls, BDSM gear and global trade opportunities. It’s Asia’s major event for the sex industry to network, innovate and showcase the future of pleasure and wellness. cntoolbox.com+1
Expo Overview
From October 31 to November 2, 2025, the 27th edition of the Guangzhou Sex Culture Expo will be held at the Nan Fung International Convention & Exhibition Center in Guangzhou. cntoolbox.com+1
- Venue: No. 630-638 Xingang East Road, Haizhu District, Guangzhou, Guangdong Province. cntoolbox.com+1
- Scale & Scope: The expo spans ~25,000 m², features ~488 exhibitors and expects ~60,000 attendees. jufair.com
- Focus: Industry trade of adult toys, sex-wellness products, dolls, reproductive health devices and culture-education for sexual wellness. cntoolbox.com+1
Why It Matters
Adult Toys & Dolls
The expo includes a major display of adult-toy innovations, from smart devices to premium dolls — offering potential new channels for brands (including male companions/dolls) to enter Asian markets.
Sexual Wellness & Tech
Beyond toys, the show emphasizes sexual wellness: health-tech, reproductive care, and culture. It positions the adult industry within lifestyle & wellness trends rather than just “novelty”.
Global Networking
For international brands looking to partner or expand in China and Asia, the expo offers B2B matchmaking, brand visibility and trend-spotting in a region that is a major manufacturing & consumer hub for the adult-industry supply chain.
What to Expect On-Site
- Showcase of adult toys, male dolls, BDSM gear, sexual-wellness products. jufair.com+1
- Technology zone with interactive experiences (smart toys, custom dolls, apps)
- Forums & seminars on sexual culture, wellness, industry trends
- Networking & business matchmaking between local manufacturers, global buyers and distribution partners
For Brands & Marketers
If your brand serves the male-companion/doll market, sexual-wellness industry or adult-toy niche (especially LGBTQ+ friendly), this event:
- Provides exposure to a major Asian market
- Lets you preview emerging trends (materials, customization, tech)
- Helps you engage directly with trade buyers, distributors & influencers
Tips for Attending
- Register in advance and secure hotel near the Haizhu/Pazhou zone (connected via Metro Line 8)
- Prepare samples, marketing collateral, product demos if exhibiting
- Visit early on first day for best access to booths
- Consider capturing photos/videos for social media and post-event content
FAQ
Q1: What types of products are showcased at the expo?
A1: The expo features adult toys, premium male dolls, sexual-wellness tech, reproductive-health devices, BDSM gear and educational exhibits about sex culture and wellness.
Q2: Is the expo suitable for international exhibitors and brands?
A2: Yes. The show is designed for global trade, connecting local manufacturers with international buyers, distributors and partners — especially in the adult-product, doll and wellness sectors.
Q3: How can attendees prepare to get the most out of the event?
A3: Register early, plan your schedule, bring product samples and marketing materials if exhibiting, and allocate time for networking and trend-scouting.
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